You may not know it, but a personalized box with a logo is a very influential item in your marketing strategy. In this way, Custom Cardboard Boxes can promote your brand, increase your sales and leverage your company.
Do you want to know more about the miracles that a personalized box with a logo can do for your business?
So, continue reading this article from Silver Edge Packaging, a manufacturer specializing in the manufacture of packaging and cardboard boxes of all types.
Customized Boxes with Logo
Personalized boxes are gaining popularity among e-commerce entrepreneurs. Both producers and marketers have already realized the potential that boxes and packaging have to increase sales. However, how does this work in detail?
Custom Boxes with Logo: A Key Part of Product Promotion
A personalized box with a logo, be it corrugated or kraft, defines the external appearance of the product. After all, it is the first item that attracts the customer’s attention. Therefore, the idea is very simple: your packaging must convey an important message to your customer.
Non-standard solutions are in fashion
Most of us have been through the following situation: we forgot the brand of a product and even some graphic detail related to the logo. However, we remember the packaging – it doesn’t matter if it was a cardboard box, a plastic box or a can.
It’s the kind of magic that packaging can do. Therefore, the customized packaging is also a kind of messenger for your brand. Anyway, it is not easy to come up with something unique, but there are several ways to achieve this.
Highlight your Brand in the Consumer Market
Custom printed boxes can make your business stand out from the crowd. Undeniably, giving your product a special packaging design increases the chances of your brand being noticed on the shelves.
Plastic, which used to be the most popular packaging solution, is losing space for sustainable packaging. And there is a sense to that – not only is it not environmentally friendly, but it also has no positive connotations. It is the unique solutions and designs that attract attention.
Tips for Customizing your Packaging
The most enjoyable part of making an online purchase is when the customer receives the product at your home. At the beginning of e-commerce, the packaging function was only to protect the product, ensuring that it arrived intact at its destination. Today, packaging has also become a marketing tool, expanding the customer’s shopping experience.
Custom Boxes are the Face of the Company
The Custom Boxes with Logo packaging can be used to integrate the customer into the universe of the store, leave your packaging with the face of your company. Highlight your logo and use packaging that has the same colors that you use in your store.
It may be cheaper to ship products in brown cardboard boxes, but for some customers these packages are not at all attractive and do not show the store’s concern with pleasing and approaching its customers.
Product safety
Product safety should always be prioritized, so it may not be possible to always order in a personalized packaging. If so, you can ship the product with an inner packaging.
Pack the product in colored paper or in a different box, you can also use ribbons and cords. After that you can put your product in a safer packaging wrapped in bubble wrap, air bags, styrofoam and etc.
Custom Boxes with logo Gifts
Nothing surprises your customer more than he finds something besides the product he bought when opening the package. Including gifts in the Custom Boxes with Logo brings a feeling of surprise and that the company has thought about that customer.
Some stores often include discount coupons; others even send candy to their customers. It is possible to be very creative in this regard, always taking into account that the gift must also represent your company.
Final Words
Of course, we cannot fail to evaluate the cost benefit that your company will have with the packaging. Make an assessment and see which type of packaging fits your company’s budget and what actions you can start taking before investing in this sector.